Professionals Who Listen

We are an Arizona company with over 62 years of combined experience. Unlike the giant national chain stores, we provide a very personal, individualized hearing solution. We are certified and licensed clinical audiologists. We use our expertise to choose from any hearing product available.

New technology means better hearing than ever before

Now almost all hearing instruments are digital. That allows for a wide range of technology choices with individually designed programs that can be modified if your hearing changes. Recent advances in wireless technology (Bluetooth) have improved telephone communication, hearing for television, and communication with a partner in even the noisiest restaurant or sporting event.

William G. Heob, MS, CCC-A, FAAA

Bill is a certified clinical audiologist licensed in Arizona since 1982. He graduated from the University of Arizona with a BS and MS degree in Audiology. He began his career in public health audiology at Arizona Department of Health Services and Mesa Public Schools. He has been director of Southwest Hearing Center since 1986. Bill has been an active participant on advisory panels and worked as a beta site participant for many products in the hearing industry. He is an avid cyclist. Bill is married and has two daughters, both of whom are Wildcats!

Cheryl Runge, MS, CCC-A, FAAA

Cheryl is a certified clinical audiologist, licensed in Arizona. She graduated with a BS in Speech and Hearing Science from University of California, Santa Barbara and a MS in Audiology from University of Arizona. She did her post-graduate clinical fellowship at Stanford University Medical Center. Cheryl worked in hospital and medical settings prior to becoming director of Southwest Hearing Center in 1984. She has been involved in clinical research her entire career and has published many scientific papers. Cheryl is married and has two daughters.

Testimonials: Hear What Our Patients Say

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